Adaptation a method of measuring new product development process maturity in service design
Adaptation a method of measuring new product development process maturity in service design

Summary/Abstract: The article discussed possibilities of adaptation a measuring method of maturity of new product development process in service design – method referred to herein as a matrix of product innovation process maturity and intelligent grid of relationships. It is assumed that the service enterprise should lead new service product development process at the highest level of maturity and the highest level of grid/network of relationships maturity. This should work with various stakeholder groups in areas of matrix most attractive to improve process less mature and attractive in terms of business. The company should also focus on investing available resources and expertise in service design with a strong competitive position and withdraw from these projects of new service products whose competitive position is weak. In the article are therefore proposed normative strategies resulting from assessment of the situation in matrix.

• Details
• Contents