Základy etické a právní regulace reklamy
Basics of ethical and legal regulation of advertising

Summary/Abstract: The document discusses the ethical and legal regulation of advertising in the Czech Republic. It highlights the importance of advertising in modern society, serving both as a competitive tool for businesses and a guide for consumers in a market flooded with similar products and services. The primary legal frameworks governing advertising include the Act No. 40/1995 Coll. on the Regulation of Advertising, the Act No. 468/1991 Coll. on Radio and Television Broadcasting, and the Act No. 634/1992 Coll. on Consumer Protection. Additionally, the Commercial Code plays a significant role in regulating advertising within the context of economic competition. The document also emphasizes the role of the Code of Advertising Practice, which outlines moral principles and norms for advertising activities. This code, while not legally binding, complements legal regulations by addressing ethical issues in advertising. The relationship between ethical and legal norms is explored, particularly how ethical standards can influence legal interpretations and vice versa. The document underscores the necessity of defining boundaries for advertising practices to ensure they are truthful, decent, and respectful of legal and ethical standards. It also discusses the role of various stakeholders, including advertisers, advertising agencies, and media owners, in adhering to these regulations.

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