Logistics potential of enterprise: theoretical and applied aspects
Logistics potential of enterprise: theoretical and applied aspects

Summary/Abstract: modern logistics market can be characterized with structural changes, dynamics and turbulence. Intensified attention to effective logistics potential management for enterprise is a prerequisitive for stable development in such conditions; this covers modern methodical instruments usage, which allow managers to choose proper priorities for investment, staffing, innovative, marketing enterprise policies, to form reasoned development strategies and to success in the long run by operating with numbers. The main purpose is studying of logistics effectiveness metrics usage practice by enterprises of various logistics services segments; logistics potential measurement based on the author’s method and forming recommendations considering its usage for enterprise practice. Methods: in-depth interview with enterprise chairpersons representing various logistics market segments; author’s method for logistics potential calculation considering five components measurement: technic-technological, economical, eco&secure, competence and quality. Logistics enterprises research results demonstrate more intuitive than purposeful logistics potential management. This is mainly caused by the lack of organized logistics potential measurement system. Logistics potential underestimation leads to missed opportunities, what may turn out to become problems, and overestimation alienates goals achieving. Only purposeful logistics potential management based on clear indicators measurement and calulation methods system is capable of providing enterprise with a long-term competitive advantage and a breakthrough strategy in global competition.

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