PANEL BADAWCZY: PRZESTRZEŃ STOSOWANIA METODOLOGII PROJEKTOWYCH I METODOLOGII NAUKOWEJ
RESEARCH PANEL: USING PROJECT MANAGEMENT METHODOLOGY AND SCIENTIFIC METHODOLOGY
Author(s): Krzysztof TomanekSubject(s): Social Sciences
Published by: Łódzkie Towarzystwo Naukowe
Keywords: customer panels research; project management methodology; CAWI; methodological individualism; scientific methodology; transparency of data analysis
Summary/Abstract: The paper shows the main problems that the researcher may encounter in implementing CAWI research when used towards the respondents participating in research panels. In particular the paper discusses the problems associated with the identification of the phenomenon of professional panelist and ways to deal with this phenomenon. Other pitfalls that arise in the development of the data from studies conducted in research panels are also described. The most important are: how to aggregate data, and how to present data. Special emphasis was put on using a simple tool which is a words cloud. The other problem was discovered when analyzing the effects of methodological individualism seen in defining indicators. The main goal of this article is to open the discussion on standards of research conducted by CAWI method especially applied to survey within research panels. The thesis of the article is that: the project methodology used in the management of a research panel puts the researcher, wanting to keep the standards of scientific cognition, in front of complexed methodological issues, not all of which have simple solutions. Left unanswered is the question whether studies conducted among the panelists who are members of the research panel must or should apply the standards of scientific research.
Journal: Przegląd Socjologiczny
- Issue Year: 62/2013
- Issue No: 1
- Page Range: 61-71
- Page Count: 11
- Language: Polish