Teorie charakteryzujące oddziaływanie mass mediów na młodych odbiorców
Theories Charactering an Impact of Mass Media on Young Receivers
Author(s): Stanisław JuszczykSubject(s): Social Sciences, Psychology
Published by: VERBUM - vydavateľstvo Katolíckej univerzity v Ružomberku
Keywords: Mass media; Impact on Receivers; Children and Youth; World of media
Summary/Abstract: The goal of the study is a characterization of the most important and often used theories that describe an impact of the contemporary media on children and youth. To them we can rank the following theories: „uses and gratifications approach”, the spiral of silence: a theory of public opinion, a model of structural pluralism, describing a communication of the children and youth with media, theory of social education by media, and cultivation theory. With the help of the above mentioned theories we can described the communication of children and youth, their cooperation, creation of social networks, and transformation of culture.
Journal: Studia Scientifica Facultatis Paedagogicae Universitas Catholica Ružomberok
- Issue Year: XVII/2018
- Issue No: 2
- Page Range: 19-29
- Page Count: 11
- Language: Polish