EVALUATING THE STRATEGY IMPLEMENTATION PROCESS
EVALUATING THE STRATEGY IMPLEMENTATION PROCESS

Summary/Abstract: Many business strategies, designed to ensure sustainable competitive advantages, fail in their implementation, especially due to the lack of evaluation and control. The strategic implementation process deals not only with identifying the necessary resources and core competences required to support the strategies, but also with designing the systems required to evaluate the strategic performances. The role of the evaluation process is to ensure that the strategic goals set by the strategy are met, and also to synchronize the performance standards with the actual outcomes. In designing the evaluation system the companies must pay attention in setting goals which can be easily quantified. This is necessary in order to obtain real timeperformance results that can be easily compared with the initial standards. Also, the evaluation process needs to be very flexible, so that, if necessary, companies can take correction measures with maximum efficiency. Not last, companies must focus on the different aspects of the strategies and evaluate them separately, accordingly to their specific characteristics. In consequence, this article wishes to provide a theoretical perspective on how to best evaluate the implementation process.

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