Contribution of Manufacturing Strategy to Competitive Performance of Manufacturing Companies: Empirical Evidence from Vietnam
Contribution of Manufacturing Strategy to Competitive Performance of Manufacturing Companies: Empirical Evidence from Vietnam
Author(s): Hoang Trong Hoa, Phan Chi Anh, Le Thai PhongSubject(s): National Economy, Business Economy / Management, Accounting - Business Administration, ICT Information and Communications Technologies
Published by: Vilniaus Universiteto Leidykla
Keywords: manufacturing strategy; competitive priorities; strategic choices; technology choices; Vietnam manufacturers; Industry 4.0; emerging economy;
Summary/Abstract: This paper presents the results of an empirical study examining the relationship between manufacturing strategy and competitive performance of Vietnamese manufacturers, with focus on the technology factor of manufacturing strategy. Statistical techniques were used to analyze the data collected from 25 manufacturing enterprises, and the qualitative research method was employed to enrich the captured results. Findings indicate the positive impact that manufacturing strategy (together with its components namely competitive priorities and technology choices) has on firm’s competitive performance. Two case studies also provided more in-depth knowledge of the development and implementation of manufacturing strategy at Vietnamese manufacturers. From there, recommendations are proposed for management to better implement manufacturing strategy and utilize technology in order to improve competitive performance.
Journal: Organizations and Markets in Emerging Economies
- Issue Year: 11/2020
- Issue No: 22
- Page Range: 482-503
- Page Count: 22
- Language: English
