Elements of Visual Communication of Educational Institutions on Social Networks
Elements of Visual Communication of Educational Institutions on Social Networks

Summary/Abstract: The use of social networks in 2021 can no longer be described only as a trend of a properly set marketing strategy of entities, brands, or organizations, but as a marketing standard. Nevertheless, it is appropriate to perceive social networks as a unique tool of communication through which predetermined marketing goals can be clearly, distinctly and, above all, effectively met. The presented paper points out the necessity of the correct use of visual elements in the communication of educational institutions focused on the segments of media and marketing on social networks. The authors, based on a descriptive analysis of quantitative data on the communication of selected educational institutions on social networks, present the basic differences in the success of the communicated content over the selected period. The main aim of the paper is to point out the need to implement properly set up visual communication on social networks, which is even greater in educational institutions because their primary target group belongs to the majority of the total population using the above-mentioned social media tools for reciprocal communication. The correct categorization and characteristics of individual elements of visual communication can ultimately determine the steps leading to the achievement of relevant results.

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