Virality in the environment of political cartoons:
Virality in the environment of political cartoons:

when history intersects representation

Summary/Abstract: The context for the paper is the inclusion of a 64-year old cartoon in the Political Sciencetextbook that caused an uproar in the Indian parliament in 2012. The controversy drawsattention to the two-facedness of any political cartoon which is an artistic representation of ahistorical event. It is, hence, ambivalent by being an expression of artistic freedom as well asa humorous comment on history where the axis of representation intersects the axis of history.The representation of the Dalit icon, Ambedkar, was objectionable to the political partyespousing the Dalit cause which, through its leader, Tirumavalavan, raised the issue inparliament. The paper posits that the reaction was an event that was hitherto dormant andthat it erupted on account of elements that fed its potential for virality in the environment,thereby, turning it into a fact. To this end, the paper revives interest in the imitation theory ofthe French sociologist, Gabriel Tarde, who, incidentally, was an intellectual influence onAmbedkar. Moreover, it employs Zeno Vendler’s distinction between an “event” and a “fact”,the Deleuzian idea of “assemblage,” and the idea of “conceptual metaphor” as laid out byLakoff and Johnson. The paper reads the vicissitudes of the cartoon in order to theorize theelements that cause virality in a communicative environment.

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