Implementation of New Technologies in Information Society
Implementation of New Technologies in Information Society

Summary/Abstract: The article deals with theoretical and practical underpinning pertinent to the implementation of new technologies in information society. The abundance of information flows as well as the rapid development of information and communication technologies accelerate emergence of new technologies and speed up their practical implementation. Interdependence of seven innovative areas – strategy, business, product or service, process, technology, organization, marketing – has been uncovered in this article. The systematic approach – from an innovative idea to its complete commercialization – enables to have a better understanding of the entire technology innovation and implementation process. The four technology implementation phases – research, development, demonstration, and commercialization – have been reflected in the article to designate the implementation path. The article also unfolds the idea of single European technological zone where countries are supposed to maintain the exchange of scientific ideas, good practices and experience by exploiting their heterogeneous uniqueness. The gap between scientific and research activities and their practical implementation in Lithuania has been suggested to be filled up by mutual efforts of both business and non-business entities.

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