THE INFLUENCE OF SOME FACTORS ON THE DEVELOPMENT OF CONTEMPORARY TOURISM
THE INFLUENCE OF SOME FACTORS ON THE DEVELOPMENT OF CONTEMPORARY TOURISM

Summary/Abstract: Regarding that every major industry has marketing strategy; we can also say that this element plays an important role in the tourism industry as well. Based on the main marketing goal, which is identifying specific goals and customer needs in guiding the formation of the product and the services to fulfill it, we will bring through this work the techniques and the way of functioning when implementing the marketing in the function of gaining profit to tourist agencies. One of the key elements of gaining touristic agencies besides marketing is the development of technology. During the introduction of four variables, such as product, price, place and promotion in the tourism industry, we will see the results of the tourism agencies. Regarding these data, we will analyze the way of functioning and improvement of the technological system which is closely related to the functioning of the tourist agencies in the world and here. From this we can conclude that tourist agencies cannot develop tourism unless they have the right technology and marketing strategy that can lead to increased profitability and close relationship with the consumer.

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