Elementy wizualizacyjne jako czynnik podkreślający treść opowieści w storytellingu
Visualization elements as an factor in emphasizing the content in storytelling

Summary/Abstract: The aim of the paper is to discuss the possibilities of presenting the content in storytelling in a visual way, and to indicate how important it is to emphasize the most important elements of the referenced tales by attaching visual elements to spoken or written texts. In addition to general considerations on the possibilities of using visualization elements in storytelling, references were made to the works created during practical activities: a) to the books, as works referring to practical using of storytelling in business trainings and b) students (of information management, the Institute of Information Studies of the Jagiellonian University) projects, which were developed during the classes on visualization of information. Models for connecting visual elements with the text / content of the story have been established.

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