ПРОЕКТИРАНЕ НА КЛИЕНТСКИ ПРЕЖИВЯВАНИЯ
CUSTOMER EXPERIENCE DESIGN

Summary/Abstract: Until recently, businesses could only rely on the quality of their products to introduce new products, services or innovations of various kinds. The success was only the result of the companies' focus on providing reliable and highly functional products / services on the market.This is no longer the case today. Most of the big brands have become marketing machines, competing with the rest - direct competitors, instead of focusing on consumer experiences, in the context of the design of their products and services. Product differentiation is becoming a trivial trick and today is no longer seen as a success factor in big business.The design of customer experiences is aimed at injecting purpose and empathy for everything related to the use of the product or service.Many startups, which in the recent past were just start-ups, now manage billions, thanks to the fact that they have focused on the customer experience both in the design of their products / services and in the business model, instead of marketing and strategy. for sales.Focusing on designing customer experiences gives businesses the opportunity to differentiate in a more meaningful way. It is even predicted that customer experiences will exceed the price and the product as key differentiators of the brand by 2022.Customer experience design is the practice of designing products / services with a focus on quality and attention to the user experience. Each point of contact within the customer's interaction with the product / service is designed to deliver experiences based on the promise of the brand. It requires companies to intertwine storylines through online and offline experiences that enliven the brand.Designing customer experiences is an effective way to increase the company's base, with the customer first and foremost. If customers are satisfied with the product / service, as well as with their experience in purchasing, they will become loyal defenders of the brand and will contribute to expanding the company's market share.This is the undisputed advantage of user experience design - customers are the key to success. Adopting practices that enhance the customer experience will undoubtedly lead to a return on investment and provide a solid foundation on which the brand can continue to grow.

• Details
• Contents