SUSTAINABLE TOURISM AND INSTITUTIONAL POLICIES IN TOURISM DEVELOPMENT IN MACEDONIA
SUSTAINABLE TOURISM AND INSTITUTIONAL POLICIES IN TOURISM DEVELOPMENT IN MACEDONIA

Summary/Abstract: The tourism is the third biggest industry in the world. The economic importance of this industry consists in its generating abilities and its direct and indirect employment opportunities. In the last two decades, there has been a huge increase in tourist movements, where according to WTO, the importance consists of the increment up with 1.6 billion people in the touristic movements up to the year 2020 which will be 4.1% per year. In the last two decades’ sustainability has emerged as a force in the tourism industry, offering new directions and values for public policy, and inducing the creation of the concept of sustainable tourism. There have been a number of institutional initiatives in this respect, and they have shaped a framework for both theoretic and applied development, and have helped extend the paradigm of sustainability as a general feature of contemporary tourism. The content of this article sheds light on the process of creation and use of the concept of sustainable tourism through the analysis and evaluation of institutional initiatives in tourism policy in the last 20 years.

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