Cloud Computing as a Source of Competitive Advantage in the Global Market
Cloud Computing as a Source of Competitive Advantage in the Global Market

Summary/Abstract: Adapting a large enterprise to exploit new business opportunities is not an easy job. Business world has been undergoing tremendous changes over the past few decades and the impact of information and communication technologies on modern business is absolutely undeniable. While it is a source of unlimited number of opportunities for progress, it also comes with some disadvantages. This paper consists of three working hypotheses, discussion, and review and it is focused on strategic transformation of international business models using cloud computing, big data, advanced analytics, and other sophisticated data-scientific technologies. First hypothesis in this paper is that cloud computing is a significant source of competitive advantage for companies operating in the international business markets. Second hypothesis is that implementation of cloud technology has certain challenges and requires strategic approach. Third hypothesis is that advantages of cloud technology and its implementation overcome its disadvantages. From a global industry standpoint, addressing challenges of transformation, competitive and innovative digital markets continue to be a delicate matter, which we analysed - and concluded that future progress on a global scale will be deeply influenced by new practical and sophisticated IT solutions, alongside with expressed desire to change approaches at all levels.

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