Propozycja przestrzennej metodyki oceny obciążenia przestrzeni miejskiej reklamą zewnętrzną na przykładzie miasta Polic
The methodology proposition of spatial assessment of outdoor advertising in urban space on example of Police city

Summary/Abstract: Outdoor advertisements dominated the centers of modern cities, influencing the recipient through the form, size and manner of communication. Advertisements generate visual impact and affect spatial order, thus causing the need to develop tools that allow cities to assess their impact. An important role in this matter is played by visual analyzes, the vast majority of which are based on qualitative methods and have a linear character. The paper presents a variant of the visual assessment method of urban area, based not only on subjective impressions, but also on the quantitative data obtained as a result of measurements of the number of carriers. The analysis of the load was carried out on the basis of a set of research points arranged in 200-meter intervals on the street network of the city of Police, which is characterized by the dominance of multi-family buildings with an open character. The proposed research method enabled the assessment of the impact of advertising media on the composition and the reception of urban space, and the collected results enabled visualization of the spatial distribution of load by outdoor advertising, creating a comprehensive picture of the city’s aesthetics.

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