Шляхи удосконалення корпоративної соціальної відповідальності в галузі лісового господарства України
Ways to Improve Corporate Social Responsibility in Ukrainian Forestry
Author(s): Irina Oleksandrivna MartyinenkoSubject(s): Energy and Environmental Studies, Marketing / Advertising, Business Ethics, Socio-Economic Research
Published by: Altezoro, s. r. o. & Dialog
Keywords: corporate social responsibility; competitive advantage; non-financial reporting; ethical responsibilities; pyramid Carroll; the dynamics of collective bargaining;
Summary/Abstract: The article analyzes the marketing techniques of corporate social responsibility in the current conditions of the Ukrainian wood industry with an emphasis on the need to conduct non-financial reporting.
Journal: Traektoriâ Nauki
- Issue Year: 2/2016
- Issue No: 02
- Page Range: 46-56
- Page Count: 11
- Language: Ukrainian