Eurolinguistischer Blick auf Willy Brandt – Frieden fördern durch Überwindung rhetorischer Grenzen
Eurolinguistic Look at Willy Brandt: Promoting Peace Through Overcoming Rhetoric Borders

Summary/Abstract: 1969 to 1971 are important years in the end of the Cold War: the beginning and initial successes of Willy Brandt’s new foreign policy. By means of government declarations, texts of treaties, records of conversation and TV speeches, this article illustrates that one constituent of Brandt’s success lay in his overcoming the traditional limits of rhetoric. His rhetorical style features: (1) the prompt implementation of words into action, (2) an awareness of culture-specific symbolic words, (3) the creation of new positive symbolic words, (4) addressee-specific word variation, and (5) (good) communication with political rulers (and an avoidance of their opponents).

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