Relationship among Reverse Logistics, Corporate Image and Social Impact in Medical Device Industry
Relationship among Reverse Logistics, Corporate Image and Social Impact in Medical Device Industry

Summary/Abstract: Along with rising awareness of social welfare and environmental protection, corporate social responsibility becomes an internationally emphasized topic. The implementation of corporate social responsibility could effectively promote social impact and brand value as well as present the competitiveness of long-term competitive advantage and sustainable management. From the aspect of environmental protection, medical products with use value should not be disposed in the recovery channel. In this case, the maintenance of medical products and the activity to maintain waste medical products, recycle resources, and reuse parts are the environmental protection issues stressed by the government and the public. Aiming at the mass society in Fujian Province, total 360 copies of questionnaire are distributed, with random sampling, and 274 valid copies are retrieved, with the retrieval rate 76%. The retrieved data are analyzed with statistics software. The research results show significant correlations between reverse logistics and corporate image, corporate image and social impact, as well as reverse logistics and social impact. Suggestions, according to the results, are proposed, expecting to help medical device industry effectively combine green strategies, include the concept of environmental protection into corporate culture, provide the society with valuable goods or services, master green business opportunities, and precede differentiation competition in the same trade in order to win in the fierce competition.

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