Регулиране на телевизионната програма. Сравнителноправен анализ
Regulation оf the TV Program. Comparative Analysis

Summary/Abstract: There are many arguments in favour of the media regulation. The first is the limit of the radio frequency in the terrestrial distribution of the TV program. In addition, the influence of the TV on its audience in the process of creating the public opinion is enormous. Another important argument for the media regulation is the fear of creation of private monopoly, which can be an obstacle for the use of right of information. The nature of the public relations, that must be defended by the state — the national security and public order, are also of great importance for the existence of the media regulation. Furthermore, the state is the only possible owner of the expensive and elaborate equipment necessary for the operation of the radio frequency works. The last argument is that each country is obliged to prepare and follow the so-called frequency plans. There are three types of media regulation in the world. The first is the monopolistic one (authoritarian). The latter includes only the state TV organizations. The second type is the so-called dualistic approach (paternalistic), containing state (public) and private TV organizations. This model is very popular in Europe. The third media regulation model is known as the American model (permissive), which is famous for its economic liberalism of the regulatory framework, dependent mainly on the market rules.

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