Relevance of the mass media in Prevention, Education and Contextual Management of COVID-19
Relevance of the mass media in Prevention, Education and Contextual Management of COVID-19
Author(s): Enaidy Reynosa Navarro, Margit Julia Guerra-Ayala, Walther Hernán Casimiro-Urcos, Dolores Vélez-Jiménez, Nora Consuelo Casimiro-Urcos, Erick Oswaldo Salazar-Montoya, Javier Francisco Casimiro-Urcos, Juan Carlos Callejas TorresSubject(s): Education, Media studies, Health and medicine and law
Published by: Birlesik Dunya Yenilik Arastirma ve Yayincilik Merkezi
Keywords: Mass media; communication; electronic media; social networks; education; prevention;
Summary/Abstract: The purpose of this research was to determine the relevance of the media in the prevention, education and contextual management of COVID-19. Methodology: descriptive non-experimental transectional research. An international survey validated by experts was applied, surveying 1082 people during a month. The countries with the highest participation were Peru, Colombia, Mexico, the United States and Russia. The data was processed using SPSS version 25. 64.7% of the respondentsaffirmed that the means were decisive in preventing the pandemic; 59.1% recognized the importance of the media forawareness and prevention of the pandemic, and 64% valued the importance of the media for the contextual management ofthe pandemic; demonstrating a significant relationship between the variables. Contributions: the need for strategic, prudent,ethical and socially responsible communication that benefits citizens in a pandemic situation is highlighted
Journal: World Journal on Educational Technology: Current Issues
- Issue Year: 13/2021
- Issue No: 1
- Page Range: 129-146
- Page Count: 18
- Language: English