PŁEĆ SPOŁECZNO-KULTUROWA JAKO KATEGORIA RÓŻNICUJĄCA PROCES PROJEKTOWY SPECJALISTÓW USER EXPERIENCE
GENDER AS A DIFFERENTIATING CATEGORY OF THE USER EXPERIENCE DESIGN PROCESS

Summary/Abstract: This article approached the concept of gender category in the new technology industry, especially in the userexperience (UX) design process. The research problem relates to the question of how gender differentiatesthe user experience design process? According to the analysis of the qualitative method (Individual In-depthInterview) the author distinguished elements that diversify the UX design process from a gender perspective.The main issues contained in colors, content, shapes, photos, graphics displayed on websites and apps dedicatedto gender-specific users. The research included designers and researchers who are responsible for building userexperience in web and mobile application projects.

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