I TAK W KOŁO MACIEJU, CZYLI JAK POWSTAJE SZUM MEDIALNY
OVER AND OVER AGAIN. HOW THE MEDIA HYPE IS GENERATED

Summary/Abstract: Media hype was defined by Peter Vasterman as a media-generated wave of wall-to-wall news triggered by onespecific event and amplified by the self-reinforcing process in media news production. Researchers studyingthis phenomenon refer to it by different names, indicate its typical features and present its course in the formof graphically visualized models, and reflect on its origins. The aim of the analysis described in the text wasto systematize the knowledge about researchers of the causes of media noise on the basis of an analysis of theEnglish-language literature on the subject. This is the first analysis of this type, both in Poland (where mediahype as a spontaneous phenomenon has not been described so far) and abroad (where the phenomenon hasnot been systematized so far).

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