Świadomość funkcjonowania crowdfundingu
Crowdfunding Awareness in Poland

Summary/Abstract: Equity crowdfunding is a new and quickly growing form of raising funds. It hasdeveloped dynamically in Poland in recent years. Despite its increasing popularity, however,this fundraising method has yet to be sufficiently studied. The aim of this article isto offer a general analysis of how equity crowdfunding is perceived and how its developmentprospects are assessed by undergraduate studies at the SGH Warsaw School of Economics.The article contains two hypotheses. The first one assumes that the higher the yearof study, the more knowledge students have about crowdfunding. The second hypothesisassumes that the higher the year of study, the more likely the students are to increase theirinterest in crowdfunding in the future and the higher the level of their declared financialinvolvement. To validate these hypotheses, a questionnaire method using survey tools waschosen. The German Crowdfunding Barometer was taken as a reference. Additionally, itwas decided to conduct in-depth interviews with selected students to learn in particularabout the impact of non-economic factors on investment decisions. This paper marks thebeginning of research on crowdfunding. An analysis of the obtained results reveals anincomplete understanding of the concept of crowdinvesting. Therefore, educational activitiesare recommended.

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