KARS İLİNİN KÜLTÜREL MİRAS KAYNAKLARI VE SWOT ANALİZİ
CULTURAL HERITAGE SOURCES AND SWOT ANALYSIS OF KARS PROVINCE

Summary/Abstract: People's desire to see especially different cultures and cultural resources has increased considerably One of the provinces with these cultural resources is Kars. Kars province contains the Ancient City of Ani, Baltic Architecture and other tangible and intangible cultural values. In the study, an answer was sought to the question of what should be done to increase the tourism potential of Kars, to organize the cultural attractions according to the changing tourism activities and to present it as a touristic product. For this purpose, SWOT analysis for the development of cultural tourism was conducted in the research. According to the analysis of the cultural heritage assets of Kars province, a total of 40 factors were revealed, 11 in the strengths group, 14 in the weaknesses group, 9 in the opportunities group, and 6 in the threats group.

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