System VR – nowa przestrzeń komunikacyjna
VR system – a new communication space
Author(s): Mateusz MarkowskiSubject(s): Literary Texts, Education, Communication studies
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: virtual reality; communication; entertainment; education; advertisement
Summary/Abstract: The article describes areas of interpersonal communication in which the Virtual Reality technology plays an increasingly bigger role. The analysis of data shows that the VR system has proved successful in entertainment brand and is widely used for educational purposes. What is more brand advertising strategy can also rely on it. Access to virtual reality is still exclusive due to high price of the VR googles. However, more and more companies see a great potential of VR systems and increase funding in order to develop this sector of technology. Interpersonal communication methodologies are always generation-based and thus one can suspect that the VR will became the main facility that connects people in the future.
Journal: Acta Universitatis Lodziensis. Folia Litteraria Polonica
- Issue Year: 60/2021
- Issue No: 1
- Page Range: 93-103
- Page Count: 11
- Language: Polish