Representaciones visuales de metáforas y metonimias de la temperatura en secadores de pelo
Visual Representations of Temperature Metaphors and Metonymies in Hair Dryers

Summary/Abstract: Most of the researches about conceptual metaphor have focused on verbal language, but its nonverbal manifestations remain to be investigated. This paper studies the iconographic elements of hair dryers from a perspective of cognitive linguistics. To this end, we firstly formulate the hypothesis of that these semiotic elements are not casual designs but related to the human cognition. This study is based on the cognitive theories of conceptual metaphors and metonymies of Lakoff and Johnson (1991, 1999), as well as the visually multimodal approach of Forceville (1994, 2008). Following a qualitative methodology, we will study the visual metaphors and metonymies contained in the photos of 105 hair dryers, their cognitive foundations, as well as their communicative functions. We will also analyze the connection between the verbal and nonverbal languages about the concept of temperature. The study fits into the paradigm of cognitive linguistics, so that it will contribute to the strengthening of the theory. The study will also allow us to know the human conception of temperature.

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