Controlling w jednostkach samorządu terytorialnego
Controlling the Local Government Units
Author(s): Marta Ciarko, Agnieszka Paluch-DybekSubject(s): Economy, National Economy, Financial Markets, Public Finances, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: controlling; the role and functions of controlling; management control; marketing audit
Summary/Abstract: Business entities, various types of organizations and local government units that operating on the contemporary market, operate in competitive conditions and constantly changing environment. Rationality is the essence of controlling which leads to the proper use of resources and available marketing tools that can help to gain a competitive advantage.Effective management is associated with the appropriate use of available tools and proper audit and management control.
Journal: Ekonomiczne Problemy Usług
- Issue Year: 133/2018
- Issue No: 4/1
- Page Range: 71-80
- Page Count: 10
- Language: Polish
