ANALYSIS OF TIK-TOK VIDEO‘S COMPETITIVE FACTORS USING A COMPREHENSIVE MULTILEVEL FUZZY EVALUATION METHOD
ANALYSIS OF TIK-TOK VIDEO‘S COMPETITIVE FACTORS USING A COMPREHENSIVE MULTILEVEL FUZZY EVALUATION METHOD

Summary/Abstract: Due to the emerging current globalization trends (Industry 4.0., Digitization, Artificial Intelligence, and Disruptive Technologies) and the unprecedented accompanying social challenges, new network media solutions are becoming increasingly powerful. The short video industry will have more opportunities, while market competition will be increasingly stronger. The competition between enterprises is essentially the competition of core competitiveness. This paper focuses on Tik-Tok (in China Douyin) short video and it studies the core competence of Douyin short video from four aspects: international development ability, cultural communication ability, technology research and development ability and profit generation ability. Starting from the introduction and analysis of core competence theories, the short video industry and particularly Douyin short video will be overviewed, including its current business environment. Multilevel fuzzy comprehensive evaluation was used to test the core competitiveness of Douyin short video. The final aim is to obtain specific measures in order to enhance its core competitiveness through the above methods including future challenges (how to strictly distinguish between entertainment and trading, the homogeneity of video recommendation categories, network security and supervision). Besides that, at the same time, its social, and business opportunities (new realization mode, obtaining better traffic, creating more social value to promote economic development, knowledge popularization) will be analysed.

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