Paydaşların Bakış Açısıyla Muğla İli Sağlık Turizmi
Health Tourism in Muğla through Stakeholders’ Perspective

Summary/Abstract: Health tourism is consisted of tourism activities aiming at mental and physical healing in individuals by integrating holiday and treatment services. In addition to changes in tourism understanding and demands of consumers, health tourism develops and spreads in line with advances in science and technology. Aim of this study is to examine health tourism potential of Muğla province from perspectives of health tourism stakeholders, namely the representatives of health institutions, tourism businesses, non-governmental organizations and local government.In this way, it is aimed to determine general thoughts of health tourism stakeholders in Muğlaon subject, their status of giving importance to health tourism, practices that can be described within scope of health tourism and their expectations about health tourism. In the research conducted with qualitative research methods, maximum diversity sampling was adopted. Data collected from 19 people using interview technique were analyzed by descriptive analysis. As a result of research, it was determined that health tourism stakeholders attach importance to health tourism and support its development especially due to its positive economic effects. Stakeholders consider that Muğla can’t reach position it deserves due to its deficiencies in infrastructure and superstructure, although they evaluate health tourism potential of Muğla as high. As a result of research, suggestions were provided to relevant practitioners and researchers for sustainabledevelopment of health tourism.

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