Müşteri Mağaza Seçim Kriterlerinin Müşteri Tatmini Üzerindeki Etkileri
Effects of Customer Store Selection Criteria on Customer Satisfaction

Summary/Abstract: The aim of this study is to investigate the effects of store selection criteria on customer satisfaction. Many studies have been conducted on this subject in the literature up to now. Since the dynamic and versatile nature of retail business causes changes in the criteria of choosing a store and store patronage behaviors, studies on this subject continue today. In this study product variety, access, satisfaction, service quality, trust, design criteria were determined as store selection criteria as a result of both the literature and the pilot study. In this research, Bartın province population was chosen as the research population. In order to represent the population in the best way, 550 questionnaires were applied face to face in Bartın province. In total, 533 questionnaires were returned. As a result of the research, it has been revealed that these criteria have positive effects on customer satisfaction.

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