Çevreci Değerin Tekrar Satın Alma Üzerindeki Etkisinde Kurumsal Çevreci İmajın Aracı Rolü: Havayolu Yolcuları Üzerine Bir Araştırma
The Mediating Role of Corporate Green Image in The Effect of Green Value on Repurchase: A Research on Airway Passengers

Summary/Abstract: In this study, the effect of environmental value on corporate environmental image and repurchase in airline passenger transportation was investigated. In addition, the direct and indirect effects of corporate environmental image on repurchase were examined. For this purpose, data was collected through a questionnaire from 465 passengers traveling from Gaziantep airport and analysed with the SPSS Process Macro method. The result of the analysis showed that environmental value positively affects corporate environmental image and repurchase. Thus, it has been proven that passengers who perceive high environmental value will perceive a higher corporate environmental image and will be more inclined to repurchase. In addition, since the corporate environmental image has positively affected repurchase, it was shown that passengers who are satisfied in terms of environmentalist approaches may want to experience this experience again.

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