The Current Challenges of Applied Social Science Research of Radon Spas’ English Language Marketing Activities on the Internet: Selected Desk Research Results
The Current Challenges of Applied Social Science Research of Radon Spas’ English Language Marketing Activities on the Internet: Selected Desk Research Results

Summary/Abstract: This paper summarises the challenges for applied social science research of radon spas’ English language marketing activities on the internet. Our desk research results suggest that, in contrast with at least nine German and three Austrian radon spas (members of the European association of radon spas EURADON) the number of radon spas in the rest of the EU may be lower. Because we limited our research to spas whose internet webpages containing an English language sections, we have identified only seven such radon spas. We have found very significant differences with regard to size and form in which medical radon therapy has been advertised and explained in the English language at these websites. A combination of theoretical challenges, a lack of relevant English language academic publications in a field of Social Sciences and Humanities (SSH) and some specific research accreditation related to national laws contribute to the challenges in SSH research discussed in this paper.

• Details
• Contents