ÇEVRESEL SORUNLARA DUYARLILIĞIN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ
EFFECT OF SENSITIVITY TO ENVIRONMENTAL PROBLEMS ON SUSTAINABLE CONSUMPTION BEHAVIOR

Summary/Abstract: In this study, the relationship between sensitivity to environmental problems and sustainable consumption behavior has been investigated. In this context, the sensitivity of consumers to environmental problems was measured first and then it was examined whether this sensitivity shows a correlation with consumption behavior. The data set collected from a sample group of 350 people in the study was analyzed. Nonparametric tests were used to test group differences. "Mann Whitney U" for variables with two groups, "Kruskal Wallis H" statistical analysis methods for variables with more than two groups, and "Spearman Correlation Analysis" were used to determine the relationship between dependent and independent variables. As a result of the analysis of the data set obtained from the participants, it was determined that there was a statistically significant relationship between sensitivity to environmental problems and sustainable consumption behavior variables, and the relationship between variables was positive and strong. In other words, it was observed that as the sensitivity score to environmental problems increased, the sustainable consumption behavior score increased strongly, and when it decreased, it also decreased.

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