浅谈汉英广告语言对比
Comparison of Chinese and English Advertising Language

Summary/Abstract: With the development of economy and social culture, advertising has become an important and indispensable part of people’s daily life. The acceleration of economic globalization has made advertising more important in the promotion of brands and products. Advertising slogans as the core of advertising play a vital role. Slogans are influenced by social life, but also contain and reflect it. Therefore, studying the similarities and differences between the Chinese and the English advertising languages plays an important role in understanding the differences between cultures and in helping Chinese and English learners to better understand and integrate cultures. This article aims to compare the similarities and differences between Chinese and English advertisements. The discussion is divided into three main parts. In the first part the author briefly describes the similarities between the Chinese and the English advertising languages and the role they play in advertising. In the second part the author selects a cosmetics advertisement and analyzes the similarities and differences of the Chinese and the English advertising languages, focusing on the vocabulary, the sentences, and the rhetoric of the language. He also touches on the deep cultural factors. The third part is based on the cultural factors behind the differences between the Chinese and the English advertising languages to give suggestions to Chinese and English learners about how to integrate into the culture while learning a language.

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