Semiotika antisrpske propagande
Semiotics of Western Propaganda

Summary/Abstract: In the article the authors attempt to reconstruct the semiotic logic of “enemy menagement“ by examining the process od demonization of Serbs carried by the Western media in the 1990s. Relying on contemporary semiotics’ content analysis, they explore whether it is possible to infer some universal characteristics of this logic that could be applicable to media treatment of the enemy in other cases. A general paradigm is being reconstructed that is applied on the any case of opposition, to prepare it as an enemy and to eliminate it if is needed in terms of strategic political aims. For tha sake of empirical corroboraton of the paradigm analysis took broader scope including antiserbian propaganda at the eve of I and II WW.

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