How to Realize Diversity at a Workplace? The Business Model Point of View
How to Realize Diversity at a Workplace? The Business Model Point of View
Author(s): Joanna HernikSubject(s): Social Sciences, Economy, Business Economy / Management, Micro-Economics, Sociology, Social differentiation, Management and complex organizations, Marketing / Advertising, Human Resources in Economy, Socio-Economic Research, Identity of Collectives
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: business fundamentals; competitiveness; diversity; equality; HRM
Summary/Abstract: Human beings have been moving through the earth globe since the dawn of history, and as a consequence, each community is heterogenic, which means that inhabitants from one place are different from inhabitants from another place not only in terms of gender or age, but also in terms of personal history, education and style of life, etc. Nowadays everyone agrees that the issue of diversity is becoming more and more important, from the point of view of growing migration of people for example. Therefore modern entrepreneurs cannot ignore the presence of diverse clients, as well as diverse employees, and have to adapt their business model to the new circumstances. That is why the purpose of this paper is to show the process of diversity implementation from a business model perspective. This text includes discussion of business models, and indicates main advantages and disadvantages of a diversity management-based model. The article is theoretical in nature.
Journal: Marketing i Zarządzanie
- Issue Year: 54/2018
- Issue No: 4
- Page Range: 21-33
- Page Count: 13
- Language: English