MODELLING OF CITRUS PRODUCTION AND EXPORT PROCESS: EASTERN MEDITERRANEAN REGION OF TURKEY
MODELLING OF CITRUS PRODUCTION AND EXPORT PROCESS: EASTERN MEDITERRANEAN REGION OF TURKEY

Summary/Abstract: Although the citrus fruits grown in Turkey are table fruits with high export values, the incompatibility between the production methods and the standards demanded by importing countries is one of the primary factor limiting the exportability of the citrus fruits. In this context, there is a need for a horizontal organizational model encompassing the co-ops and unions of producers and exporters to improve the effectiveness of exports. The aim of this study is to determine the effects of integrated planning within the citrus sector to the competitiveness of Turkey and to form a dynamic system model. With the model to be developed, attempts will be made to test the benefits of the alternative integration models in the regional scales. This study is made on the citrus exporting firms in Mersin province, which was selected as the sampling area of the eastern Mediterranean Region. For this purpose, out of the 55 firms operating within the provincial borders of Mersin, three firms which manage their own operations from production to final delivery were selected. During the face-to-face interviews done with the firms’ representatives, a semi-structured questionnaire form with 12 open-ended questions was used. The data were collected through in-depth interview technique.

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