A Study on the Influence of Creativity of Medical Product Design and Project Socialization on the Success of Industrial Fundraising
A Study on the Influence of Creativity of Medical Product Design and Project Socialization on the Success of Industrial Fundraising

Summary/Abstract: Since the rise of mass fundraising platforms, they are offered to entrepreneurs and teams with innovative ideas. Under this trend, more and more start-ups and scholars pay attention to and study the factors that contribute to the success of mass fundraising. On the mass fundraising platform, people from different countries and different cultural backgrounds perceive the creativity of project products according to their personal preferences, and then make sponsorship decisions. In recent years, pro-social activities are not limited to large non-profit groups or organizations. More and more pro-social fundraising projects with public welfare nature are springing up, and more and more entrepreneurs mention pro-social keywords in the content description of the project, as a way to determine the degree of pro-sociality. In this study, 312 valid questionnaires are collected from the general public in Fujian Province, and each questionnaire represents the valid sample of this study. The results are as follows: 1. Environmental friendliness has a significant impact on the success of fundraising. 2. Creativity has a significant impact on the success of fundraising. 3. Socialization has a significant impact on the success of fundraising. According to the results, some suggestions are put forward, which are expected to help product design effectively convey the concepts of environmental friendliness, creativity and pro-sociality to more people through specific ways, so as to promote the success of sponsorship.

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