Instagram and artistic platforms as revenue streams for artists in Serbia
Instagram and artistic platforms as revenue streams for artists in Serbia
Author(s): Jelena NovakovićSubject(s): Media studies, Visual Arts
Published by: INSAM Institut za savremenu umjetničku muziku
Keywords: visual artists;digital art marketing;pandemic;social media;instagram;
Summary/Abstract: Digitalization and development of a digital marketing strategy as a way to attract the (particularly young) audience is a prerequisite for modern artists. The COVID-19 pandemic emphasized this need even more, but even without pandemics, it is very hard for an artist to reach its public and to present its work to a wider range of audiences without utilizing digital tools. In this article, the author will present some possibilities available for artists to improve their visibility and promote their work in a new global digital art market. The importance of understanding the digital world, the audience’s preferences, and digital marketing are crucial for modern artists. The aim of this paper is to analyze the importance of the digital art market for artists in Serbia. The research was conducted using a questionnaire survey focused on 88 artists actively creating and participating in the art world, mostly from Belgrade, Serbia. After a contextualization of data, it is evident that the majority of artists from fail to generate income in the digital art market.
Journal: INSAM Journal of Contemporary Music, Art and Technology
- Issue Year: 2021
- Issue No: 6
- Page Range: 103-113
- Page Count: 11
- Language: English