Konceptualizacje KONIA a cel praktyczny internetowych apeli o darowizny na rzecz zwierząt
Conceptualizations of HORSE and the Practical Purpose of Online Appeals for Animal Donations

Summary/Abstract: This study examines appeals for animal donations posted on the Internet by the Centaurus Foundation. The linguistic strategies in these texts have a specific purpose, which is to collect the money needed to save the life of a particular living horse from slaughter. The research carried out examines closely both the genre of appeal and the most common strategies used by addressers to elicit the attention of prospective receivers and to convince them to make contributions. Essential for this type of analysis is the use of the linguistic world image methodology, which makes possible the study of conceptualizations of animals to which such texts are dedicated. The imaging that results from a specific point of view increases the illocutionary power of the message.

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