Mensch oder Computer? Zur Frage des Produzenten in den modernen visuellen Medien
The Human or the Computer? On the Question of the Producer in Modern Visual Media

Summary/Abstract: The aim of the article is to reflect on the role of humans as producers of information in the mass media. Even if they are still present in the process of information production, they cannot always be considered as producers in the communication process. Their role is often limited to three activities: manufacturing the computer, pre-programming it and typing the new content into a pre-programmed design scheme. However, it can be argued that none of these activities is directly connected with producing the information. This allows an assumption that the actual information production beyond the activity of a human producer and may rather be seen as the machine reconstruction of a pre-defined scheme.

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