Kogo nie interesuje kultura (instytucjonalna)? Segmentacja uczestników kultury
Who is Not Interested in (Institutional) Culture? Segmentation of Cultural Participants

Summary/Abstract: Referring to the role of institutions in the field of culture and concepts of participation and (un)participation in culture, we sought to answer the question of who can be defined as a potential audience of cultural, above all musical, institutions. In the text we justify why it is worth to use survey and segmentation studies to identify and describe cultural (un)participants, despite the limitations of both methods. We present the segmentation prepared by the National Centre of Culture which was developed based on a nationwide survey carried out for the purposes of the Moniuszko Year. We refer to the motivation and barriers to participation characteristic of each of the five distinguished segments, that is: distanced pragmatists, connected omnivores, those remaining in the comfort zone, visitors of aesthetes, immersed in culture. In the conclusion part we present which of distinguished segments, in the first place, could be effectively encouraged to participate in the culture by institutions such as operas and philharmonics.

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