Wyzwania polskiego sektora kultury po 1989 roku oraz towarzysząca im popularyzacja idei audience development
Challenges of the Cultural Sector in Poland after 1989 and the Accompanying Popularization of the Idea of Audience Development

Summary/Abstract: Through the last three decades, cultural workers have developed a growing belief in the importance of the so called ‘participative turn.’ The aim of the article is to scrutinize the changes accompanying the culture sector in Poland after 1989 and to identify the challenges which constitute what one could call a ‘fertile ground’ for the popularization of the idea of Audience Development. The concept in question refers to a strategic and holistic approach to the issue of building relations between cultural organizations and their audiences. The article is based on literature studies. The presented analysis focuses mostly on organisations and cultural policies in larger cities in Poland.

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