Zastosowanie technologii informacyjno-komunikacyjnych w promocji i informacji turystycznej na przykładzie gmin województwa małopolskiego
Use of ICT in promotion and tourist information of communes in Lesser Poland Voivodeship

Summary/Abstract: Information and communication technology (ICT) allows for new, more interactive ways of promotion activities and tourist information presentation. Dissemination of broadband Internet and mobile devices as well as development of new programming technologies are main driving forces for broader use of tools such as mobile applications, social media, augmented and virtual reality. Territorial governments and most of all local governments use this potential in executing their tasks in the area of promotion and tourist information established by law regulations. The main goal of this paper was to present research results focused on activities in the area of promotion and tourist information where information and communication technology was implemented by local governments in communes of Lesser Poland Voivodeship. Collecting data about selected digital tools was conducted in 2013 and 2018 for 182 communes. Qualitative and quantitative analysis was performed on obtained database according to a set of criteria. Then, range and directions of activities were characterized and estimated. On this basis, activities realized by local governments in the research area can be described as numerous and various. Among examples of activities are modernization of official websites of commune offices, creation of next mobile applications, also with QR codes and beacon technology, and growing activity in social media.

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