THE INVESTIGATION OF MEDIA SOURCES AND SAFE LEVEL LEVELS OF DEMOGRAPHIC VARIABLES THAT THE COVID-19 PANDEMIC IS FOLLOWED Cover Image

COVID-19 PANDEMİSİNİN TAKİP EDİLDİĞİ MEDYA KAYNAKLARININ VE GÜVENLİ BULUNMA DÜZEYLERİNİN DEMOGRAFİK DEĞİŞKENLER AÇISINDAN İNCELENMESİ
THE INVESTIGATION OF MEDIA SOURCES AND SAFE LEVEL LEVELS OF DEMOGRAPHIC VARIABLES THAT THE COVID-19 PANDEMIC IS FOLLOWED

Author(s): Meryem HAYIR-KANAT, Aslı GÖRGÜLÜ-ARI
Subject(s): Media studies, Health and medicine and law, Demography and human biology, Social Informatics, ICT Information and Communications Technologies
Published by: Sanat ve Dil Araştırmaları Enstitüsü
Keywords: Pandemic; Covid-19; Media Tools; Social Media; Exploratory Model;

Summary/Abstract: While pandemics have profoundly affected societies and the individuals that make up this society throughout the history of humanity, they have hit not only health, but also economic and social activities. As in our country, in traditional societies, people are firmly connected to verbal communication in the family, their friendship, their long-term neighborhood and all other social communications that will meet their need for information. In the pandemic process in which social communication was limited, the flow of information from these sources of information was limited, and the media was replaced by a great deal of it. Media in modernized society; It contains many features related to social life such as information and informing, socializing, contributing to public formation, education and entertainment. In this study, during the Covid-19 pandemic process seen in our country and all over the world, the media tools that individuals use to get information about the disease are different individuals' gender, age, marital status, province, educational status, occupational knowledge, language they know, the number of people they live within the family. It is aimed to determine the family in terms of variables such as total income range. For this purpose, in this study, the relational screening method was chosen, and the exploratory model was used among the relational screening types. According to the results obtained, it was determined with this study that we should choose media tools for the layer of the society that we would like to reach the society through the media. If it is desired to reach the married, elderly, women, low-income and poorer education groups, it is possible to choose television channels as the most important media tool, if it is desired to reach young people, singles, well-educated groups and high-income groups, social media, especially Twitter. It was concluded that it would be beneficial to use it. When it is desired to choose a social media tool for individuals under the age of 15, it is concluded that Instagram and Youtube can be used, and Facebook and WhatsApp can be used as the most effective tools for the older age group.

  • Issue Year: 8/2020
  • Issue No: 48
  • Page Range: 527-546
  • Page Count: 20
  • Language: Turkish