Wykorzystanie fenomenu anty-body shamingdo (re)interpretacji obrazu ciała na Instagramie
The use of the phenomenon of anti-body shaming to (re)interpretation of body image on Instagram (Case study of The Birds Papaya profile)

Summary/Abstract: The author’s intention is to describe the possibility (as well as the alleged need) of reinterpretation of the body image on Instagram and to explain the anti-body shaming phenomenon by analyzing the content of the selected hashtagosphere and the selected Instagram profile (The Birds Papaya). The observation allowed us to formulate the research question: How to use the anti-body shaming phenomenon to reinterprete the body image on Instagram? The research revealed that by offering a variety of content and authentic messages about personal life, educating and raising awareness, anti-body shaming has a chance to reinterpret the image of the body in the digital space. The aim of the article is also to initiate a discussion on this topic.

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