Възходът на дигиталните платформи – ефекти върху конкуренцията
The Rise of Digital Platforms – Effects on Competition
Author(s): Vera Pirimova, Ivanina ManchevaSubject(s): Economy, Business Economy / Management
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: online platforms; network effects; digitalization; market power
Summary/Abstract: The study focuses on multi-sided markets (platforms) as a specific materialization of competition in a digital context. We describe the determinants of the rise of platforms and their effects on competition. Stemming from digitalization, network effects, economies of scale, high sunk costs and high switching costs lead to lock-ins. This changes the nature of competition as well as some key features of value creation in traditional markets of goods and services. These challenges are considered in terms of possible regulatory solutions.
Journal: Научни трудове на УНСС
- Issue Year: 2021
- Issue No: 3
- Page Range: 95-109
- Page Count: 15
- Language: Bulgarian