SAĞLIK BAKANLIĞININ COVID-19 SALGININA İLİŞKİN HAZIRLADIĞI KAMU SPOTLARI ÜZERİNE GÖSTERGEBİLİMSEL BİR ANALİZ
A SEMIOTIC ANALYSIS ON PUBLIC SPOTS PREPARED BY THE MINISTRY OF HEALTH FOR THE COVID-19 PANDEMIC

Summary/Abstract: In this study, the public service ads published by Republic of Turkey Ministry of Health for coronavirus outbreak was examined semiotically. The first three public spots were selected as research objects, which were published following the announcement of the first case by the Ministry of Health on March 11, 2020. The study, which aims to collect data on the messages carried by public service ads beyond the basic semantic level, has been analyzed with a semiotic approach. The result is that the Ministry of Health presents encouraging and preventive messages to the public through emotional and rational coding, with the aim of informing, raising awareness, developing attitudes and behaviors. Supported by the use of experts in the field and the use of famous TV series actors, public service ads are based on the themes of credibility, reliability and persuasiveness at the basic semantic level. The profession and background of these figures are intended to increase the likelihood that their views will be respected. In terms of the findings, this study titled "A Semiotic Analysis on Public Spots Prepared by the Ministry of Health for the Covid-19 Pandemic" contributes through a confirmatory paradigm to the discussions on whether public spots that address more than one emotion of the target audience can be more persuasive.

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