Човешките ресурси като основен фактор за реализиране на корпоративна социална отговорност
Human resources as a main factor for the implementation of corporate social responsability

Summary/Abstract: Based on a series of theoretical formulations and numerous empirical studies, this article discusses the crucial role of the organization’s human resources for achieving corporate social responsibility. In socio-psychological terms, the motives of the employees to expect / require the organization to engage in corporate social responsibility are explored. A model of the interaction between human resources and corporate social responsibility is presented.

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